Heinz Tomato Frito
If it is red, has tomato and is from Heinz, the first thing anyone thinks of is Ketchup. Especially in Germany, a country where the use of fried tomato is not as popular as in Spain.
Given the possible confusion, we created a launching campaign to make clear the differences between Ketchup and Tomato Frito.
Given the possible confusion, we created a launching campaign to make clear the differences between Ketchup and Tomato Frito.
︎︎︎Creative Direction
︎︎︎ Wunderman Thompson
︎︎︎2023
︎︎︎ Wunderman Thompson
︎︎︎2023